In Japan, according to the traditional farmer’s almanac, the year is divided into 24 equal periods or solar terms or “seasons”, approximately one every two weeks. Like most things of the Japanese calendar, these 24 periods, known as solar terms originally come from China.
They mark significant celestial events including the solstices and equinoxes and the beginning of the seasons or other natural phenomenon.
These 24 periods in accordance to sequential order are: Spring Solstice 立春、Spring Showers 雨水、Insects Waken 驚蟄、Vernal Equinox 春分、Bright & Clear 清明、Corn rain 穀雨、Summer Solstice 立夏、Corn Forms 小滿、Corn On Ear 芒種、Summer Solstice 夏至、Moderate Heat 小署、Great Heat 大署、Autumn Solstice 立秋、End of Heat 處署、White Dew 白露、Autumnal Equinox 秋分、Cold Dew 寒露、Frost 霜降、Winter Solstice 立冬、Light Snow 小雪、Heavy Snow 大雪、Winter Solstice 冬至、Moderate Cold 小寒、Severe Cold 大寒。
“Kotonohagusa – Japanese lifestyle with traditional 24 seasons” is an interactive platform created by Business Architects for iTV Co., Ltd to showcase the beauty of Ise-Shima City (伊勢志摩) in Mie Prefecture, Japan.
- WebAwards | Other Standard of Excellence
- New York Festivals | Best Design, Finalist
- Webby Awards | Websites/TOURISM, Official Honoree
Business Architects, or bA, is a leader in interactive communications. The company’s objective is to strengthen their clients’ brands by creating online experiences that go beyond user expectations.
Clients: Nikon, Penasonic, Citroen, Fuji Film, Sony, Yamaha, etc.
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